Thursday, March 10, 2011

Harris County Public Library Marketing Critique

The Harris County Public Library system (HCPL) has an annual circulation of over 10 million items. Harris County, which encompasses Houston, Texas, is one of the largest urban counties in the U.S. The HCPL network of 26 community-focused branch libraries is committed to providing excellent customer service, strong collections, and cutting edge information technology for the 21st Century. Reference assistance is available in person, by phone, by email, and "virtually" through the HCPL eBranch website 24/7.

MISSION:  Harris County Public Library provides  information and resources to enrich lives and strengthen communities through innovative services within and beyond our walls.
VISION:  Your pathway to knowledge
VALUES:  At HCPL, We C.A.R.E. About Our Customers and strive to provide:
                                   C - Comfortable and Clean Libraries
                                   A - Attention to Your Needs
                                   R - Reliable Resources in a Variety of Formats
                                   E - Exceptional Library Services

*They are especially committed to the star core values of creativity and innovation; open communication; integrity and fun.  Technology-enhanced services are provided through a downloadable HCPL Digital Media Catalog where patrons can download eBooks, eAudios, Movies & Music today for iPod/iPad users, eBook Readers, Mac Users & Video for PC or mobile version.  The HCPL Digital Media Blog is updated weekly by Michael Saperstein

 HCPL on the Web has a presence on a number of social networking sites. Veronica from the eBranch/Marketing departments keeps patrons up to date on all things HCPL on both the Harris County Public Library Facebook page with 1078 fans and harriscountypl Twitter profile with 2068 followers.  Patrons are encouraged to "check us out and follow us" for upcoming programs, celebrations, library news, or to share opinions on their Wall.  The facebook page includes an RSS/Blog to the main library website and upcoming library events and a My HCPL page to Search the Catalog via keywords or multi-media title browse. 
There are 21 pages of hcplbiblio's (209) Bookmarks tagged on their del.icio.us profile and 512 pages or 9,210 items of hcplebranch's photostream on Flickr.  There is even an option in Navigation to Switch to Mobile Website, a specific interface for mobile users, along with a reversal Switch to Desktop Site. Its harriscountypl's Channel on YouTube includes 140 uploads, but only 41 subscribers. 

The site iHCPL: The Next Generation was created  in 2008 as the next step in Harris County Public Library's iHCPL Learning 2.0 Program; a discovery learning program designed to encourage staff to explore new technologies. This blog has been set up to continue Harris County Public Library's iHCPL project to encourage staff and customers to experiment and learn about the new and emerging technologies that are reshaping the context of information on the Internet today.  However, it appears that this site has not been updated since Monday, May 24, 2010
Dorrie Scott's blog
Christine Turner's blog
Abby B.'s blog
Victor S.'s blog
Linda Stevens's blog
Veronica G.'s blog
 
Stay connected and get so much more - with the Harris County Public Library Toolbar! Download the hcpl Community Toolbar via Conduit to get the freshest content delivered directly to your browser; search the Web and get a wide choice of useful search engines; add your favorite apps to your browser with Conduit Engine; receive the most important news and announcements instantly'; and check out all of HCPL favorite places on the Web.

SocialFollow combines twitter and blog updates on one convenient page.

1 comment: