Monday, March 14, 2011

fun library architecture

KANSAS CITY PUBLIC LIBRARY in MISSOURI, USA
is considered one of the most unusual buildings in America and in the world. It is an innovative way of advertising and a very unique campaign of attracting people to the public library.  This is not the front view of the building, but it is actually the front of the parking lot area.



Thursday, March 10, 2011

Harris County Public Library Marketing Critique

The Harris County Public Library system (HCPL) has an annual circulation of over 10 million items. Harris County, which encompasses Houston, Texas, is one of the largest urban counties in the U.S. The HCPL network of 26 community-focused branch libraries is committed to providing excellent customer service, strong collections, and cutting edge information technology for the 21st Century. Reference assistance is available in person, by phone, by email, and "virtually" through the HCPL eBranch website 24/7.

MISSION:  Harris County Public Library provides  information and resources to enrich lives and strengthen communities through innovative services within and beyond our walls.
VISION:  Your pathway to knowledge
VALUES:  At HCPL, We C.A.R.E. About Our Customers and strive to provide:
                                   C - Comfortable and Clean Libraries
                                   A - Attention to Your Needs
                                   R - Reliable Resources in a Variety of Formats
                                   E - Exceptional Library Services

*They are especially committed to the star core values of creativity and innovation; open communication; integrity and fun.  Technology-enhanced services are provided through a downloadable HCPL Digital Media Catalog where patrons can download eBooks, eAudios, Movies & Music today for iPod/iPad users, eBook Readers, Mac Users & Video for PC or mobile version.  The HCPL Digital Media Blog is updated weekly by Michael Saperstein

 HCPL on the Web has a presence on a number of social networking sites. Veronica from the eBranch/Marketing departments keeps patrons up to date on all things HCPL on both the Harris County Public Library Facebook page with 1078 fans and harriscountypl Twitter profile with 2068 followers.  Patrons are encouraged to "check us out and follow us" for upcoming programs, celebrations, library news, or to share opinions on their Wall.  The facebook page includes an RSS/Blog to the main library website and upcoming library events and a My HCPL page to Search the Catalog via keywords or multi-media title browse. 
There are 21 pages of hcplbiblio's (209) Bookmarks tagged on their del.icio.us profile and 512 pages or 9,210 items of hcplebranch's photostream on Flickr.  There is even an option in Navigation to Switch to Mobile Website, a specific interface for mobile users, along with a reversal Switch to Desktop Site. Its harriscountypl's Channel on YouTube includes 140 uploads, but only 41 subscribers. 

The site iHCPL: The Next Generation was created  in 2008 as the next step in Harris County Public Library's iHCPL Learning 2.0 Program; a discovery learning program designed to encourage staff to explore new technologies. This blog has been set up to continue Harris County Public Library's iHCPL project to encourage staff and customers to experiment and learn about the new and emerging technologies that are reshaping the context of information on the Internet today.  However, it appears that this site has not been updated since Monday, May 24, 2010
Dorrie Scott's blog
Christine Turner's blog
Abby B.'s blog
Victor S.'s blog
Linda Stevens's blog
Veronica G.'s blog
 
Stay connected and get so much more - with the Harris County Public Library Toolbar! Download the hcpl Community Toolbar via Conduit to get the freshest content delivered directly to your browser; search the Web and get a wide choice of useful search engines; add your favorite apps to your browser with Conduit Engine; receive the most important news and announcements instantly'; and check out all of HCPL favorite places on the Web.

SocialFollow combines twitter and blog updates on one convenient page.

Wednesday, March 9, 2011

Exercise 3 - KUDOS to Charlotte Mecklenburg Library

After perusing the examples of MySpace Profiles and Facebook Pages this week, I found the facebook library group page for Charlotte Mecklenburg Library  to be a wealth of interactive information and became their 4,791st fan to "Like" their group page!  The Charlotte Mecklenburg Library serves the citizens of Charlotte, NC and Mecklenburg County with 24 locations and innovative services and programs.  As stated in their description on facebook:  "Today, libraries must continually evolve to meet the changing needs of our customers."  This forward-thinking library offers many social networking tools such as facebook, twitter, YouTube, RSS feeds, and 24 Bookmark & Share options.  The facebook icon immediately takes its patrons directly to a "Welcome to CMLibrary Page" and greets them with an inspiring quote and a photograph of an adorable "Library Fan of the Month" below their unique library logo.
I was especially impressed by the number of tabs/pages (14!) linked to this organization's group page:  The Wall posts announcements such as Teen Tech Week, the dates that the PC's will be serviced, or messages recruiting volunteers; shared information/links from the 40+ libraries CML 'likes' nationwide; and interesting library-related facts.  The Info page gives a descriptive history of the CM Library along with a links to their website, bing map and directions, Skype phone number, and a list of their Likes and Interests

There is an important page exclusively devoted to the fines/fees/service charges which became effective 1/1/11.  Library Hours are posted on its own page for all regional and community libraries.  Events and past events list Library Task and Board of Trustees meetings and Friends of the Library special events.  The Twitter page summarizes 2152 followers, 2332 following, 3289 updates and options to Follow (@cmlibrary) on Twitter and/or Send Page Invitation to friends.  Friend Activity, Topograph and HTML did not show any activity on these fb pages.

The YouTube page features 6 library videos including 4 Reader's Club tutorials and a youtube link also redirects patrons to YouTube cmlibrary's channel with an option to subscribe and where 17 uploads and 9 favorites are further available to view.  The Poll page question asks patrons:  If your life story were told in book form, what type of book would it be?  With twelve genres to choose from, patrons can vote and choose to publish their votes only after adding the poll application.  Causes allows patrons to write and post a library care note of thanks, props or just a note to different fb Cause organizations that they may already independently support on facebook.  My favorite innovative Text to Donate page is sponsored by Bank of America and the Carolina Panthers and is featured on this bookmark below:  Text READ to 27722 to donate $10 to CM Library...

Charlotte Mecklenburg Public Library has done quite a successful job in reaching out to almost 5000 patrons through their facebook page only followed closely behind by Hennepin County Library.  Some additional improvements could be made, such as these other features that I especially appreciated and found on nearby UNC Davis library's facebook page which offers an IM a librarian! with reference questions.  Surprisingly, they only have 888 'fans' for a university library?!!  
 

Hennepin County Library offers a very useful and special tool-- Library Search bar on both their MySpace (1282 friends) and Facebook (4542 fans) profiles to Find books & more and patrons can even add the HCL Catalog to their facebook profiles.  Bravo to UNC Davis Library and Hennepin County Library!!

Library Search
  Find books & more



Wednesday, March 2, 2011

Just Keep on Tweetin'...

Twitizens?  Twittersphere?
What IS all this twittering and twitterers ALL about?  Twitter is described as a free social networking and micro-blogging service where users have up to 140 characters to "tweet" and get their message out, by simply answering "what are you doing?"  Users sign up for a free account and can "follow" or have "followers" to their posts which can appear on the Twitter home page for all to see, or posts can also be private and only sent to groups of friends.  Twitter is easy, fun, free to use and allows friends, family and co-workers to communicate and stay connected in a real-time broadcasting medium(Brown, 2009).         

As a positive medium, twittering libraries are seen as forward-thinking and have the advantage of instant information.  They have the ability to meet many of their patrons "where they're at" as another communication tool and connect with many others in their communities.  They can network with other librarians and libraries and use of this tool allows for collaboration amongst staff for educational and professional development, and can easily be incorporated within their blogs and websites.  It is an ideal marketing and public relations tool to advertise and promote library programs and services.  Libraries can use Twitter for library announcements, to post news, update resources, as a reference service, for customer service, and even cataloging/tagging (Brown, 2009).

As a negative medium, some of the cons include its brevity, too intrusive and/or time-waster, or another thing to monitor and update.  Because twitter only reaches a select audience of tech-savvy patrons, it limits the library's reach depending on its location.  Lack of support or interest from colleagues contributes to fellow staff members hesitant to use it (Brown, 2009).  Similarly, I found it difficult to keep my announcements brief and to fit my messages within the 140-character limit keystroke, especially when adding a link and/or hashtag!  It took quite a bit of effort to master this skill to be brief and concise in order to communicate effectively.  The best way to learn and become efficient is simply through doing via tweeting and through trial and error! 

Twitter offers an inhuman amount of reading material...Although the quality of the words on Twitter is not a concern, the sheer voume is staggering!  Almost fifty million tweets a day is equivalent to 1.15 billion words per day.  Just this morning, I heard on the radio that according Stephen Blackwell of Death and Taxes, it would take one person about 10 years to read every tweet on twitter in a single day?!!             


Brown, L. (2009). "Twittering Libraries." LIS 5313 Course Wiki
 
Praetorius, D. (2011).  It Takes 10 Years To Read 24 Hours Worth Of Tweets   http://www.huffingtonpost.com/2011/02/28/tweets-per-day_n_829355.html